Sometimes hard work pays off. When Sarene Wallace and I started building the virtual cooking community called Tasting Jerusalem, we didn’t know where it would lead. We just knew we were intrigued by the concept and content of the cookbook Jerusalem by Ottolenghi and Tamimi, published by Ten Speed Press and wanted to explore it more. And that fit perfectly into our desire to work together and learn about building a community in the era of social media. And so Tasting Jerusalem was born. We’ve had steady growth, wonderful content from our members, and some nice media coverage early on. And all the while, Jerusalem: A Cookbook has been winning cookbook awards left and right and far exceeding the sales of the average cookbook in print these days.
The NY Times monthly feature Recipe Lab, written by Julia Moskin, took note of the Jerusalem cookbook’s crazy popularity and made it the most recent subject of the Recipe Lab feature. Sarene and I saw Ms. Moskin’s article, left relevant comments on the chicken and cardamom recipe posts and before we knew it, Ms. Moskin had messaged Sarene asking for an interview and then she called me to ask if I was available to participate in a photo shoot, cooking a dish from the book. Let us think about that….YESSS!!!
Tuesday, July 30, the article appeared online and yesterday in print in the dining section with “Ms. Wallace’s” quote in it and my photo.
Here are a few photos that my son took during the photo session in my kitchen with the very talented NY Times photographer Jim Wilson.
A huge thank you to the loyal and growing Tasting Jerusalem community members. The learning and fun will only continue to grow as the community expands.
Are you already a Jerusalem cookbook fan? Are you familiar with Middle Eastern cuisine? Share your stories and experience below or join us over at Tasting Jerusalem! We’re on Facebook, Google Plus, Pinterest, and the hashtag #TastingJrslm on Instagram and Twitter and of course right here on OMG! Yummy.