Recounting a great BlogHerFood 10 “aha” moment
If you enjoy reading about my journey and my Bubbe, here are more.
In March of 2010, I wrote a post called How Did Bubbe Bake It - Part 1, exploring a sketchy recipe I had written down capturing how my maternal grandmother baked a Jewish 3-sided cookie called a hamantaschen. In the post, I promised to write Part 2, exploring my grandmother’s undocumented recipe for a Jewish yeast bread called challah.
After attending BlogHerFood in San Francisco last weekend, I’ve decided to go backwards and write a prequel to that post, instead of part 2. I figure if it was a good enough strategy for George Lucas and Star Wars, maybe it’s an acceptable approach for me too.
Here’s why I’m starting at the beginning. I had a breakthrough at BlogHerFood during their Culinary Ambassador’s session. For some of you reading this post that are literate and well-versed in American history, my personal enlightenment may seem trivial and obvious, but for me it was an epiphany. My mother is one of six children in her family and not one of the six (4 girls, 2 boys) learned my grandmother’s fabulous baking skills or have a single recipe of hers written down. But my mother will tell you, at every opportunity, how food was the gathering point for her extended family and that despite the tiny size of their apartment, it was there that everyone gathered to socialize. Why? Because my grandmother’s baked creations (and savory) were impossibly delectable. So whether it was to break the fast after Yom Kippur or celebrate the New Year or mourn the loss of a relative, it was at their very humble abode in Brooklyn that everyone gathered. And even years later, after I was born and we would visit her in her even tinier apartment in Brooklyn, she would still have fresh, hot challah waiting for us when we arrived on Friday night. She continued baking, despite her very poor eyesight and incredibly small kitchen, until she was over 90 years old.
So I’ve always wondered: if food was so special and central to their family, how could a whole generation exclude themselves from learning to cook it? I found the answer during BlogHerFood’s session called Food Diplomats and Cuisine Ambassadors with Elaine Wu, Donna Pierce (BlackAmericaCooks.com), Laura Beck (Vegansaurus.com), and Srivalli Jetti (Cooking 4AllSeasons).
The big “aha” moment was when I asked the panel why my grandmother’s food traditions skipped a generation, explaining that my mother was born in 1929, the start of the depression. Donna Pierce immediately answered, explaining that my mother was a young housewife in the 50’s, the era when fast and pre-packaged foods were introduced. In the 50’s, women were encouraged to spend less time in the kitchen by using simple, prepared foods that were quick to the table and easy to clean up. My grandma’s challah did not fit that description.
Here are just a few of the paradigm-shifting food trends born in the 50’s that influenced my mother’s time in the kitchen:
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- McDonald’s
- Duncan Hines Cake Mix
- Dunkin’ Donuts
- Swanson TV Dinners
- Burger King
- Casseroles made with condensed soups
So why would a housewife make her own soup, if she could buy it in a can cost-effectively (remember these were depression babies) and why slave over kneading fresh bread dough if Wonder Bread is available? (Wonder started selling pre-sliced, pre-packaged bread in 1930, smack dab in the middle of the depression.) And of course, why prepare a 3-course meal, when she could heat up a frozen dinner with a main course, vegetable, starch, and even dessert, all in one plate.
I even remember in the late 60’s, the big family treat was eating a frozen dinner in front of the TV on a TV tray watching Wizard of OZ when it was broadcast once a year. Nothing wrong with the Wizard of Oz part, but what’s up with the frozen dinner?
The good news is that while all these nasty, processed, prepared foods were being introduced to the mass market, some revolutionary food icons were coming on the scene to help counteract this trend. For example, in 1951, Julia Child opened up her cooking school L’Ecole des Tres Gourmandes with Louisette Bertholle and Simone Beck, in 1955 Thomas Keller and Michael Pollan were born, and in 1956 Bon Appetit magazine was introduced.
So while still today we continue to fight the strong influence of unhealthy, processed, prepared foods on the American diet (thanks EatingRules for taking on the processed issue), we also have this growing group of food bloggers as well as many other food icons that are espousing a myriad of alternative forms of eating that involve healthy, unprocessed, approachable methods of lovingly putting food back on the American dinner table. And I am so happy that I had the chance to put this historical view into perspective and clarify to myself why I feel so compelled to carry on a tradition that I so fear might whither away. And it was BlogHerFood that provided me with the venue to explore this part of my family food history and even to meet an old friend who is interested in exploring just the same thing with her grandmother’s recipes as well.
So a big thank you to BlogHer for gathering up such a great group of panelists, guest speakers, attendees, sponsors, and vendors to educate me and inspire me to pursue my passion to keep my Bubbe’s memory and traditions alive for my family, and many more generations of families to come.
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P.S. If you try this recipe, please leave a star rating and/or a review in the comment section below. I so appreciate your feedback! AND find more inspiration on Pinterest, Facebook or Instagram. Signup for my email list, too!
Serene - momfoodproject.com says
This is beautiful, and it's exactly why I started my blog project. I can't wait to read more about your Bubbe. My nana died before I was born, so I got most of what I could from her by talking with my mom. It's enriched my life beyond measure.
Serene - momfoodproject.com says
(and I'll be sharing your Bubbe posts with my readers in the morning)
Jessica says
I missed the first post about this but this one is beautiful and special and I just love it! I love your writing style. Thanks for your beyond sweet comment on my blog today! You are the best girl! XOXO Jessica
debbie says
Very interesting. I guess those trends did change quite a few things women did.
Came over from SITS to say hi.
Florida Girl Meets the Midwest says
I recently picked up some 50's era cookbooks and this is so true. You gotta love a good aha moment. Cheers to bringing back food the way grandma, and great grandma, used to make it.
omgyummy says
I would love to check out those cookbooks! I do have a couple of super old ones my mom gave me that were so tattered I had to put them in a zippie bag just to keep them all together. Will have to pull them out and see just what year they are from.
Scraps says
Thanks for stopping by the 64 Arts, today, and leaving a comment. (You may also be interested in my food blog, Nibbles 'n Bites.)
Wonderful observations about why you want to connect with your grandmother's cooking and you mother's generation did not--and good luck in your efforts! Another thing to consider, at least when it comes to baking, is that baking is sometimes a mindset issue.
I remember during culinary school my chefs knew I was a *baker* more than a *cook* as I was always asking what temperature, how much and for how long when they'd rattle off a mixture to me. While I learned ways of coping with the hot line frenzy, I am definitely more of a baker, a food chemist, than a dash and pinch sort of cook.
That said, you can improvise a lot on baking *once you really understand your ingredients and how they interact*--some people have a feel for it, others never get the knack. And society plays as much a part in that as genetics and general aptitude.
omgyummy says
I agree that some of us are more bakers than cooks and vice versa and some of us neither :-). I definitely gravitate towards cooking and honestly my aunts and mom were all good cooks. So your point is definitely important. But if my mom did bake like my grandmother did, I just can't imagine not learning the technique and recipes. Also, despite my great fear of baking, I know the only thing holding me back is practice which requires time which I am very short of these days.
I will check out your Nibbles 'n Bites food blog. Love the name -- can't wait to take a look.
Jenn Erickson/Rook No. 17 says
Stopping by from SITS -- saw you commentluv link and had to visit!
The BlogHer event in SF sounds fabulous! I'm just 2 hours South. Geez, I really need to get on board with BlogHer!
I was just in LA this past weekend. Every time I go there I can't leave without visiting Canter's Deli. Their bakery case is mind-blowing. I love their Hamentachen! You could nearly wear their hat-shaped cookies as an actual hat, they're so big (and tasty too!). My favorite though, is the Rugulach!
Have you tried the Cook's Illustrated (America's Test Kitchen) recipe for Challah? I love it and it reminds me of my grandma's!
omgyummy says
Hi again Jenn! I will definitely check out the Cook's Illustrated recipe and see how it compares to my hand-scrawled no-real-measurements Grandma version as well as a couple of others I've tried. Need to whittle it down until I find the right mix.
BlogHer's main conference will be in San Diego next year in August and I don't know yet where the Food one will be. But definitely worth checking out. I was impressed.
As for Canter's Deli and their rugelach - we make a mean rugelach in this house - look for a post about that in the Dec/Jan time frame. And yes, their bakery is amazing.
Awake at the Whisk says
Lovely post! I went through a food museum display in rural Illinois recently, and they talked about the shift in food during the Depression. My family, too, was impacted by this shift. My great grandfather owned a grocery store, and during the Depression chain grocery stores started to become popular. My great grandpa's store was edged out of business by competing "big box" prices that he couldn't match. They were probably selling those cake mixes you're talking about in your story!
Hurray for the new generation of foodies who appreciate where their food comes from, support local business, and make things from scratch. It's beautiful!
omgyummy says
What an interesting point you bring up about the impact of the chain grocery stores on what we eat. I know in our part of the Bay Area, the smaller grocery stores are battling and not always winning trying to stay alive in competition against the big chains. I think more of us are willing to pay a little extra to get the quality and selection at specialized stores. But then again, the economy has made that choice unavailable for many. I think the good news is that I see more and more chains offering organic, gluten-free, and specialty gourmet items to serve their more discerning customers.
Lori Jablons says
Very thoughtful post. I was just discussing this subject with a woman I met on an airplane the other day. I encouraged her to encourage her daughter, an aspiring cookbook writer, to use her grandmothers' Italian and Russian recipes as material for her first book.
Wish I could have been a guest at your Bubbe's table. I can taste the hamantaschen and the challah as I type...
omgyummy says
I would so want to read that cookbook - Italian and Russian. In my family we have Jewish heritage combined with Polish, Russian, and Korean/Hawaiian. I wish you could be a guest at my Bubbe's table too - but I hope to figure out how to recreate that table myself, not just for the fabulous food, but for the warm memories it created.
Jean at The Delightful Repast says
My mother was born not long before yours and, while she enjoyed trying out some of the hot new things of the 50's like TV dinners and cake mix, they never "took" with her. She already had a love of cooking. Of her four children, only one (ME!) inherited an interest in cooking. Don't know, but the same could be true in your family. As hard as it is for me to imagine, a lot of people just don't like to cook or bake! (I don't get it--what's not to love?!) I'm glad you are determined to keep the family food traditions alive. That's what I'm doing as well. Keep up the good work!
omgyummy says
In fairness to my mom and her 3 sisters, they did all cook (not much baking at all) and some of their savory dishes were pretty fantastic. But it just always amazed me that I never saw one of them do what my grandma did. Even when my grandma visited us in the summer, she worked on her own counter baking, and my mom was always doing something else. Probably also influenced by lifestyle - my mom had the always-driving suburban lifestyle while my grandma lived in the city and all was accessed by foot or public transit. Grandma never even learned to drive.
VirgoBlue says
Beth, on behalf of BlogHer and the panel, you're most welcome. I'm touched to hear you were inspired by the conversation we were able to provide. I hope to see you at BH Food next year. Please be sure to introduce yourself next time.
omgyummy says
I definitely will look forward to meeting you. You are an inspiration to me that you've found a wonderful way to combine your love for food with your career in marketing and communications. And the panel you moderated really did have an impact on me and I know, several others I spoke to in the room as well.
Dou-la-la says
What a wonderful vein you've tapped! I love the personal aspect of it, of course, and it also is a fascinating sociological phenomenon in itself. Have you read the book "Something From The Oven" by Laura Shapiro? If not, hie thee to your local bookstore or Amazon or wherever you go - just GET IT! I guarantee you'll love it. LOVE IT!
(I recommend pairing it with James Lilek's "Gallery of Regrettable Food".)
Cheers!
FabFrugalFood says
Ack! The above is actually me, Anne, from Fab Frugal Food. I must have left myself signed in as my other blog identity, on a totally different topic! :O) Not that I mind people seeing it, but, ya know. Heh.
omgyummy says
So funny - I checked out your other site - if I was younger and planning to have more kids, I'd be most interested. We had a doula with us for both births.
omgyummy says
Thanks for the book suggestions. My list of books that I have to read, including cookbooks of course, is growing longer. These both sound wonderful - I'll put them on my Amazon iPad must buy list. I look forward to enjoying our virtual conversations until we meet again at BlogHerFood 11!
Chris says
Beautiful post. I was torn because I wanted to go to Food Diplomats and Cuisine Ambassadors. Frozen dinners? It was all about the dessert for me...didn't care what the main dish was - just what was in that little dessert square. 🙂
omgyummy says
Me too - those little apple and cherry cobblers were the crown jewel at the end of what I now realize was nothing but costume jewelry 🙂 Looking forward to reading more of your blog Mele Cotte.
rebecca says
great post yep its an aha moment
Wendy Askenas says
Beth,
I also loved your post, especially the reference to the Wizard of Oz once a year! I remember that, although I don't think I had a TV dinner watching it (but I did eat them, both Swanson and Libby's). My bubbe also was a great cook, but my grandmother did not enjoy it and only cooked because her family had to eat. As with your family, my bubbe's recipes were lost. My mother tried to recreate her tzimmes, but never got it quite right. Back in those days, bubbe's never wrote down recipes. It was a bissel of this, a pinch of that. . . I unfortunately never got the cooking gene either, but I do miss the foods of my childhood!
omgyummy says
Wendy - when I asked my grandmother to make challah while I watched and wrote down the "recipe", it was exactly what you said in your comment: a bissel of this or "shitarayn" which means to pour in a bowl in yiddish and frequently got shortened to, well, you can guess what it got shortened to. So my "recipe" shows pictures of drinking glasses that she had on her shelves and poured things into with markings to show how high up the glass was filled. No digital cameras or digital video. Wasn't even smart enough to measure the glasses so I could more accurately recreate the amounts.
Thanks for sharing your memories!
sandy corman says
what a beautifully written post. thx for writing it. all very accurate and it brought back
tons of memories.
sandy corman says
Forgot to mention I loved the picture of you and grandma.
Garry Corman says
I don't think it was frozen dinners for "Wizard of Oz", though.... I would tend to believe it was either East Side pizza or Kraft Mac and Cheese.....
omgyummy says
You may be right, but neither of those were exactly homemade labors of love either. Though I can still smell the East Side Pizza to this day...
Meredyth Levering says
I can't belive Garry wrote East Side pizza out loud! Oh, my--we've been known to bring those pies home 1/2 way across the country!